9 Years. 30+ Brands.
One Standard.
I've spent nearly a decade figuring out what actually moves the needle in paid media. Not impressions. Not reach. Qualified leads, reduced acquisition costs, and campaigns that compound.
I started in marketing in 2016, not at a large agency, but by building one. At Ads Assembly, I was responsible for the full picture: strategy, execution, team, and client results. That early experience of owning outcomes, not just tasks, shaped how I think about every campaign I run today.
Over nearly a decade across agencies and clients, I've managed paid media for F&B brands, EdTech platforms, SaaS products, venture capital firms, and cultural institutions. The verticals are different. The underlying discipline is the same: understand the audience, engineer the funnel, test what matters, cut what doesn't.
At Bombay Softwares, I led a team of 10 and drove a 35% revenue increase through Google and Meta Ads, a 40% conversion rate improvement through A/B testing, and 25% cost reduction through relentless budget optimisation. At Orange Leaf, I manage performance marketing and media strategy for some of the most recognised hospitality brands in the region.
The results I'm most proud of aren't just percentages, they're systems. Copper Chimney India: 5,000+ qualified leads at 74% below industry benchmark CPL. Lightbox VC: a full platform rebuild that removed 70% of engineering dependency. Triveni Kala Sangam: 65% faster content publishing for an institution with decades of history.
I work best when I have full ownership, strategy through reporting. I'm direct, data-first, and relentlessly focused on making every campaign defensible to the clients who funded it.
Available for consulting, freelance projects, and full-time roles. Global clients welcome.
Tools of the Trade.
Career Timeline.
Lead paid media strategy for multiple hospitality and consumer brands including Copper Chimney India, Copper Chimney UK, Bombay Brasserie, and others. Responsible for end-to-end campaign management, media planning, social media, and performance reporting.
Spearheaded customer acquisition initiatives delivering a 35% revenue increase through targeted paid campaigns. Led A/B testing framework achieving 40% conversion rate improvement. Managed a team of 10 and oversaw multi-brand, multi-channel marketing delivery for clients across EdTech, VC, culture, and hospitality.
Led digital marketing initiatives on Google and Meta Ads contributing to a 40% increase in lead generation within the first year. Developed go-to-market strategies through market research and audience segmentation, improving campaign effectiveness by 20% YoY.
Built and optimised landing pages for patent and trademark services. Improved organic search visibility by 40% through SEO best practices. Established conversion tracking contributing to a 25% performance improvement. Integrated multi-domain WordPress builds with reduced downtime.
Founded and operated a performance marketing consultancy. Led a team of 10 across 15+ multi-channel campaigns. Improved campaign ROI by 25% through data-driven optimisation. Delivered sustained growth for clients through paid acquisition, content, and brand strategy.
Certifications & Awards.
Let's Build Campaigns
Worth Talking About.
Performance marketing, media planning, or full-funnel strategy, I'm open to the right conversation. No fluff.