I Turn
Ad Spend
Into Revenue.
Paid media strategy and execution for growth-focused brands. 5,000+ qualified leads generated across F&B, EdTech, and SaaS - consistently 70%+ below industry benchmark CPL.
Open to collaborate · Consulting & Full-time roles
Years
Exp.
Performance Marketing
End to End.
Full-funnel campaign architecture across Meta and Google Ads. From strategy and audience design to creative testing and continuous optimisation, built for measurable ROI.
Data-backed media plans with budget allocation, CPL benchmarks, and conversion forecasts. Built to be defensible to stakeholders and resilient under market pressure.
In-depth monthly and campaign-level reports that go beyond vanity metrics. I translate platform data into clear business insights that drive faster decisions.
End-to-end lead funnels designed to separate high-intent prospects from wasted spend. From instant form structure to CRM handoff, built for sales teams that need quality at scale.
Results That
Speak Clearly.
Every number has context. Every result has a story.
Scaling a Legacy Dining Brand to 5,000+ Leads, At 74% Below Industry Benchmark
Built and evolved a full-funnel paid media system for one of India's most recognised fine dining brands, from city-level awareness to 30+ outlet-level, 7 simultaneous proposition campaigns.
Multi-City Lead Gen Across 6 Outlets: 2M+ Reach Per City
Designed and executed outlet-level campaigns for a modern Indian cuisine brand expanding across multiple cities. ~25% CPL improvement through structured creative testing.
Investor-Facing Platform That Reduced Engineering Dependency by 70%
Delivered a scalable website and custom admin panel for one of India's leading VC firms, enabling faster publishing and removing operational bottlenecks.
Working is fine. Presenting work is an art. The numbers only matter if the story is right.
Open to Collaborate.
Let's Build Something.
Whether you need a performance marketing consultant, a media planner, or a full-time team member, I'm open to the conversation.